What Apple's Changes to IDFA Mean for Marketers

What is IDFA and Why Apple Killed it: Everything Marketers Need to idfa meaning An IDFA is a unique device ID that Apple assigns to every iOS device, which enables advertisers to monitor users' engagement with their ads, and keep track of idfa android IDFA and GAID doesn't mean that measurability is non-existent on mobile now

mullu handi meaning in english If a user does not opt-in, the IDFA will not be available This means that it cannot be used for attribution purposes and that advertisers must instead use